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Health Care Products
International AIDS Prevention Social Marketing Programme



What is the Objective?
The World Health Organization and the World Bank have identified AIDS prevention through Social Marketing as the Most COST-Efficient measure by which use of condom has increased.

The major goal of Health Care Products’ AIDS Prevention through Social Marketing Programme is to reduce the sexual transmission of HIV and other STDs targeted from the lower income group people.

Why it can be implemented?
Price is the KEY!
A critical objective of any social marketing programme is to make the products available to even the least income group people. The key difference between commercial and social marketing is PRICE.

The approach of social marketing in this system is lowering the price and generate more sales which has distinct advantages, namely,

  • The wide availability of affordable products.
  • People get a higher value on products they shall pay for.

These are some benefits ultimately contribute substantially to the overall policy of Health Care Products social marketing.

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How we are doing?
Health Care Products is committed to provide quality services and products. Health Care Products' main aim is to provide condoms at affordable price to the sexually active population.

To ensure quality of service, delivery and prices, Health Care Products maintains consistent monitoring and evaluation programmes. These activities continue to reveal the success as achieved by Health Care Products with some of the following result:

  • Condoms sales by Health Care Products have grown from 15 million pieces (in 2003) to 100 million pieces (in 2005) a remarkable 500% increase.
  • Since it was established, Health Care Products' condoms have been sold to more than 15 countries.
  • Health Care Products is the largest condom manufacturer , with 180 million pieces priduction capacity per annum.

 

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